I was the Owner/President of Scott E. Rodder (SER) Productions Inc. & Rodder PR.
Eventually based in Las Vegas, for roughly fifteen years, the company was an acclaimed boutique strategic communications and project management consultancy specializing in brand marketing, event/experiential marketing, and high-impact media/public relations.
The company strategically managed, planned, and allocated well over 10 million dollars in client budgetary funds.
Past clients included: Microsoft, Honda, Bank of America, Coca-Cola (Glaceau), Brown & Forman, Korbel, Ocean Pacific, Bovada, Sirius/XM, CAO International, Red Bull, General Growth Properties, Louis Vuitton (LVMH), Essilor of America, Midway Home Entertainment, Palms Casino Resort, Fletcher Jones Mercedes, Vice and many more.*
I was the principal manager of and had accountability for all engagements and/or client-related engagement activities.
* From 2005 to 2015, I was also the primary retained media and public relations consultant for a statewide law and government-related entity.
My specialties: public relations, media relations, corporate communications, crisis communications, strategy, events, corporate events, tradeshow-related marketing, media buying, sponsorships, experiential marketing, promotions, grassroots marketing, product launches, viral marketing, lifestyle marketing, guerilla marketing, buzz generation, web 2.0.
I am a proud graduate of the University of Southern California (BA Philosophy, 1994) and enjoy traveling and watching sports in my free time.
I have been a professional marketer, connector, and strategy influencer for over 20 years. From 2014 to 2021, I led marketing efforts for a $72M company, creating ROI-generating campaigns and compelling content across traditional and digital channels.
I excel at collaborating with all levels of an organization – from sales teams and engineers to customer support teams and leadership – to understand your goals, audience, capabilities, and the measurements that define what successful marketing means to you.
In my free time, I continue a legacy of over 37 years of martial arts training as the head instructor of a school of traditional Japanese jujutsu and sword arts. I am also a dedicated husband of 27 years to my wife, Patricia, and am the proud father of two sons, Mychael and Matthew, who study business and computer programming at New York University in Prague, Czech Republic.